{"id":603,"date":"2026-05-25T17:15:35","date_gmt":"2026-05-25T17:15:35","guid":{"rendered":"https:\/\/sarayriquelme.estaciondiseno.es\/?p=603"},"modified":"2026-06-09T18:04:34","modified_gmt":"2026-06-09T18:04:34","slug":"proyecto-milnoff","status":"publish","type":"post","link":"https:\/\/sarayriquelme.estaciondiseno.es\/index.php\/2026\/05\/25\/proyecto-milnoff\/","title":{"rendered":"Milnoff &#8211; Campa\u00f1a publicitaria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"603\" class=\"elementor elementor-603\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb586d7 e-flex e-con-boxed e-con e-parent\" data-id=\"4cb586d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7293b4c e-con-full e-flex e-con e-child\" data-id=\"7293b4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eafe049 elementor-widget elementor-widget-heading\" data-id=\"5eafe049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proyecto<br><font face=\"Pinyon Script\">Milnoff<\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10bff20f e-con-full e-flex e-con e-child\" data-id=\"10bff20f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-154290ce elementor-widget elementor-widget-spacer\" data-id=\"154290ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67031f1f elementor-widget elementor-widget-text-editor\" data-id=\"67031f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2026<\/p><p>Campaa publicitaria<\/p><p>Acad\u00e9mico<\/p><p>Granada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-accd225 e-flex e-con-boxed e-con e-parent\" data-id=\"accd225\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2826f3d e-con-full e-flex e-con e-child\" data-id=\"2826f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-686f108 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"686f108\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\">Este proyecto desarrolla el rebranding integral y el Manual de Identidad Corporativa de <b data-path-to-node=\"3\" data-index-in-node=\"88\">Milnoff<\/b>, el festival de flamenco que rinde homenaje al legado de este arte en Granada. Se trata de un evento cultural que busca acercar el flamenco de vanguardia y tradicional a todos los rincones de la ciudad, desde las plazas hasta los teatros.<\/p><p data-path-to-node=\"4\">El punto de partida fue resolver un problema de comunicaci\u00f3n visual en su identidad original: la necesidad de proyectar una imagen que equilibrara la solemnidad del flamenco cl\u00e1sico con la frescura de un festival urbano contempor\u00e1neo. El reto principal consisti\u00f3 en unificar su universo visual para que fuera reconocible tanto en grandes formatos exteriores como en soportes digitales. Todo ello, por supuesto, manteniendo la pasi\u00f3n y la fuerza racial inherente al g\u00e9nero.<\/p><p data-path-to-node=\"5\">Bajo el concepto estrat\u00e9gico de <b data-path-to-node=\"5\" data-index-in-node=\"32\">\u00abEl rastro de los lunares\u00bb<\/b>, dise\u00f1\u00e9 un sistema visual din\u00e1mico, geom\u00e9trico y con un fuerte impacto tipogr\u00e1fico. La propuesta redefine el logotipo y la direcci\u00f3n creativa utilizando una paleta crom\u00e1tica vibrante y una ret\u00edcula basada en formas circulares que simbolizan el movimiento y el ritmo. Adem\u00e1s, la identidad se expande de forma coherente en aplicaciones reales, desde carteler\u00eda y mupis hasta merchandising y redes sociales. El resultado es una marca s\u00f3lida que eleva la proyecci\u00f3n internacional del festival y transforma la forma en que el p\u00fablico conecta con el flamenco granadino.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e773575 e-con-full e-flex e-con e-child\" data-id=\"e773575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t  \t<video\n    data-id=\"61bc320\" data-interaction-id=\"61bc320\"\n    data-e-type=\"e-self-hosted-video\" data-interactions=\"null\"\n    \n    class=\"e-61bc320-b5387b6 e-self-hosted-video-base\"\n    data-e-type=\"widget\" data-id=\"61bc320\"\n\t\tclass=\"e-self-hosted-video-base\"\n\t\t\t\tautoplay\t\t\t\tloop\t\tcontrols\t\tplaysinline\t\tcontrolslist=\"nodownload\"\t\tpreload=\"metadata\"\n\t>\n\t\t<source 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