{"id":704,"date":"2026-05-25T18:29:23","date_gmt":"2026-05-25T18:29:23","guid":{"rendered":"https:\/\/sarayriquelme.estaciondiseno.es\/?p=704"},"modified":"2026-06-10T18:52:34","modified_gmt":"2026-06-10T18:52:34","slug":"proyecto-ecoembes-campana-publicitaria","status":"publish","type":"post","link":"https:\/\/sarayriquelme.estaciondiseno.es\/index.php\/2026\/05\/25\/proyecto-ecoembes-campana-publicitaria\/","title":{"rendered":"Ecoembes &#8211; Campa\u00f1a publicitaria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"704\" class=\"elementor elementor-704\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68d724a1 e-flex e-con-boxed e-con e-parent\" data-id=\"68d724a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-627afcf e-con-full e-flex e-con e-child\" data-id=\"627afcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa42d08 elementor-widget elementor-widget-heading\" data-id=\"fa42d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proyecto <br><span style=\"font-size: 1.5em\">Ecoembes<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-332f5b43 e-con-full e-flex e-con e-child\" data-id=\"332f5b43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c57a15 elementor-widget elementor-widget-spacer\" data-id=\"12c57a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281612ad elementor-widget elementor-widget-text-editor\" data-id=\"281612ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2026<\/p><p>Campaa publicitaria<\/p><p>Acad\u00e9mico<\/p><p>Granada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0bcb20 e-flex e-con-boxed e-con e-parent\" data-id=\"d0bcb20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-151e8f6a e-con-full e-flex e-con e-parent\" data-id=\"151e8f6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f80acdb e-con-full e-flex e-con e-child\" data-id=\"3f80acdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3272355c elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"3272355c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\">Este proyecto desarrolla una campa\u00f1a publicitaria integral para <b data-path-to-node=\"3\" data-index-in-node=\"64\">Ecoembes<\/b>, dise\u00f1ada espec\u00edficamente para el entorno escolar. El objetivo principal es concienciar a los m\u00e1s peque\u00f1os sobre la importancia de la econom\u00eda circular y el reciclaje de envases, transformando un proceso t\u00e9cnico en una experiencia visual atractiva y f\u00e1cil de comprender.<\/p><p data-path-to-node=\"4\">El punto de partida fue afrontar el reto de la comunicaci\u00f3n ambiental infantil: \u00bfc\u00f3mo explicar el ciclo del reciclaje sin resultar aburrido o excesivamente institucional? La soluci\u00f3n consisti\u00f3 en crear un universo visual basado en la <b data-path-to-node=\"4\" data-index-in-node=\"234\">ilustraci\u00f3n personalizada<\/b>. A trav\u00e9s de un estilo gr\u00e1fico amable, colorista y did\u00e1ctico, se consigue conectar emocionalmente con los alumnos, convirtiendo la acci\u00f3n de reciclar en un juego de responsabilidad compartida.<\/p><p data-path-to-node=\"5\">Bajo el concepto creativo de <b data-path-to-node=\"5\" data-index-in-node=\"29\">\u00abPeque\u00f1os gestos, grandes cambios\u00bb<\/b>, dise\u00f1\u00e9 una serie de soportes que incluyen carteler\u00eda, gu\u00edas did\u00e1cticas y materiales para el aula. El sistema visual utiliza una paleta crom\u00e1tica vibrante que identifica r\u00e1pidamente cada tipo de contenedor, reforzada por ilustraciones que personifican el ciclo de vida de los materiales. El resultado es una campa\u00f1a educativa s\u00f3lida que no solo informa, sino que inspira a las nuevas generaciones a adoptar h\u00e1bitos sostenibles, elevando el compromiso ecol\u00f3gico desde la base del sistema educativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f69a1a0 e-flex e-con-boxed e-con e-parent\" data-id=\"2f69a1a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27aab9f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"27aab9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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El objetivo principal es concienciar a los m\u00e1s peque\u00f1os sobre la importancia de la econom\u00eda circular y el reciclaje de envases, transformando un proceso t\u00e9cnico en una experiencia visual atractiva y f\u00e1cil de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecoembes - Campa\u00f1a publicitaria -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarayriquelme.estaciondiseno.es\/index.php\/2026\/05\/25\/proyecto-ecoembes-campana-publicitaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecoembes - Campa\u00f1a publicitaria -\" \/>\n<meta property=\"og:description\" content=\"Proyecto Ecoembes 2026 Campaa publicitaria Acad\u00e9mico Granada Este proyecto desarrolla una campa\u00f1a publicitaria integral para Ecoembes, dise\u00f1ada espec\u00edficamente para el entorno escolar. 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