{"id":875,"date":"2026-06-03T18:39:32","date_gmt":"2026-06-03T18:39:32","guid":{"rendered":"https:\/\/sarayriquelme.estaciondiseno.es\/?p=875"},"modified":"2026-06-10T17:22:56","modified_gmt":"2026-06-10T17:22:56","slug":"alibi-packaging","status":"publish","type":"post","link":"https:\/\/sarayriquelme.estaciondiseno.es\/index.php\/2026\/06\/03\/alibi-packaging\/","title":{"rendered":"Alibi &#8211; Packaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"875\" class=\"elementor elementor-875\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d390ac0 e-flex e-con-boxed e-con e-parent\" data-id=\"4d390ac0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52fd9ef2 e-con-full e-flex e-con e-child\" data-id=\"52fd9ef2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-444b4359 elementor-widget elementor-widget-heading\" data-id=\"444b4359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proyecto<br><font face=\"Pinyon Script\">Alibi<\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4efc22cf e-con-full e-flex e-con e-child\" data-id=\"4efc22cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20f55e5a elementor-widget elementor-widget-spacer\" data-id=\"20f55e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4d243c elementor-widget elementor-widget-text-editor\" data-id=\"3f4d243c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2026<\/p><p>Dise\u00f1o de envase (packaging)<\/p><p>Acad\u00e9mico<\/p><p>Granada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-416562a3 e-flex e-con-boxed e-con e-parent\" data-id=\"416562a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20c90365 e-con-full e-flex e-con e-child\" data-id=\"20c90365\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18d9e6cd elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"18d9e6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\">Alibi, <span data-path-to-node=\"0,0\">es un proyecto de dise\u00f1o de identidad y packaging que redefine el concepto tradicional de los ambientadores de coche para transformarlos en objetos de dise\u00f1o conceptual y accesorios de <i data-path-to-node=\"0,0\" data-index-in-node=\"191\">lifestyle<\/i>coleccionables<\/span><span data-path-to-node=\"0,2\">. El proyecto nace del <i data-path-to-node=\"0,2\" data-index-in-node=\"23\">insight<\/i> cotidiano de que el coche suele convertirse en un caos temporal de ropa o caf\u00e9s a medias, encontrando en este producto la complicidad y la \u00abcoartada\u00bb perfecta: un dise\u00f1o impecable y una perfumer\u00eda premium que camuflan el desorden proyectando una identidad organizada, detallista y sofisticada<\/span><span data-path-to-node=\"0,4\">. Dirigida a un p\u00fablico joven, digital, <i data-path-to-node=\"0,4\" data-index-in-node=\"40\">trendsetter<\/i> y exigente (Gen Z y Millennials), la propuesta visual huye de las soluciones industriales gen\u00e9ricas mediante una direcci\u00f3n de arte contempor\u00e1nea y de car\u00e1cter art\u00edstico<\/span><span data-path-to-node=\"0,6\">. Esto se materializa en una gr\u00e1fica basada en texturas con grano, trazos manuales y degradados vibrantes tipo aura y <i data-path-to-node=\"0,6\" data-index-in-node=\"118\">airbrushed<\/i>, que contrastan con flores abstractas difuminadas y una propuesta tipogr\u00e1fica elegante, logrando que el envase intervenga el veh\u00edculo aportando estatus, audacia y una profunda experiencia sensorial y est\u00e9tica en la carretera<\/span><span data-path-to-node=\"0,8\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c1b8db6 e-con-full e-flex e-con e-child\" data-id=\"3c1b8db6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7496a elementor-widget elementor-widget-image\" data-id=\"1a7496a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" 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class=\"elementor-element elementor-element-973a93b elementor-widget elementor-widget-image\" data-id=\"973a93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/sarayriquelme.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/marca-ALIBI-02-scaled.png\" class=\"attachment-full size-full wp-image-888\" alt=\"\" srcset=\"https:\/\/sarayriquelme.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/marca-ALIBI-02-scaled.png 2560w, https:\/\/sarayriquelme.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/marca-ALIBI-02-300x169.png 300w, https:\/\/sarayriquelme.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/marca-ALIBI-02-1024x576.png 1024w, https:\/\/sarayriquelme.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/marca-ALIBI-02-768x432.png 768w, https:\/\/sarayriquelme.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/marca-ALIBI-02-1536x864.png 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